What Would Sierra Nevada Do?

Written by on April 11, 2014 in The Beer Diaries

In celebration of the opening of the new brewery in Asheville, North Carolina, and in thinking about what it means to be a growing craft brewery, Sierra Nevada took it upon themselves to look back at their roots as a smaller company.  Craft brewing means supplying a market with fresh, quality beer.  Now that Sierra Nevada’s market is practically everywhere, they’ve decided to take craft brewers from across the nation into the fold.  Having been the original ones to set the bench-mark, they now have chosen 12 craft breweries that meet those standards of excellence to make a revolutionary new 12 pack named Beer Camp Across America.

Proud brewers gathered in The Falling Rock Taphouse near Coors Stadium. Testimonial after testimonial, the brewers jubilantly shared their story of how they have previously looked up to Sierra Nevada, and have now become siblings with their role models.  As everyone tasted the fruits of their labor, it was clear how much time and energy each one of them had spent to make the best beer they could because each one of them were totally unique and delicious.

Here’s the list of the beers included in the sampler:

  • Allagash Brewing Company, Portland, ME (Myron’s Walk Belgian-Style Pale Ale)
  • Asheville Brewers Alliance, Asheville, NC (Tater Ridge Scottish Ale)
  • Ballast Point Brewing Company, San Diego, CA (Electric Ray India Pale Lager)
  • Bell’s Brewery, Kalamazoo, MI (Maillard’s Odyssey Imperial Dark Ale)
  • Cigar City Brewing, Tampa, FL (Yonder Bock Tropical Maibock)
  • Firestone Walker Brewing Company, Paso Robles, CA (Torpedo Pilsner)
  • New Glarus Brewing Company, New Glarus, WI (There and Back English-Style Bitter)
  • Ninkasi Brewing Company, Eugene, OR (Double Latte Coffee Milk Stout)
  • Oskar Blues Brewing Company, Longmont, CO & Brevard, NC (CANfusion Rye Bock)
  • Russian River Brewing Company, Santa Rosa, CA (Yvan the Great Belgian-Style Blonde)
  • Three Floyds Brewing, Munster, IN (Chico King Pale Ale)
  • Victory Brewing Company, Downingtown, PA (Alt Route Altbier)

Not only is this going to be an amazing selection of beers, Sierra Nevada is going to embark on a cross-country beer festival tour, called Beer Camp Across America, which will stretch from Chico, CA to Asheville, NC. At each location, they will likely have anywhere from 200-400 breweries present. Every brewery in the country has been invited to one of the seven stops on their tour.

While tasting the CANfusion Rye Bock from Oskar Blues, we were lucky enough to run into OB Longmont Head Brewer, Tim Matthews.

“Collaborating with another brewery is a great way to share ideas and further flavor in the industry. This project went well beyond the norm and has created an incredible beast of networking that accelerates that effect. Beer in some way will change because of this project.”

It was stimulating to see this group of influential breweries coming together in a pub excited about a new step in our American craft beer culture. Too often we forget the big picture, but that’s exactly what Sierra Nevada is reminding us of. The comradery the beer scene shares is fun and extremely resourceful, but it also results in awesome projects such as Beer Camp Across America! This not only allows breweries to hit markets they have not been able to in the past, but it expands the minds and palates of beer lovers all over the country. Here’s a toast to Sierra Nevada and the whole crew of new frontier brewers!



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