Helium tapped beer?!!
Written by Brady White on April 3, 2014 in The Beer Diaries
After the ashes have cleared for another April Fools’ Day’s antics, it appears that the Boston Beer Company, er, wins! Their fake ad for a helium-infused ale is predictably amusing – I’m guessing that Jim Koch is making a gentle dig at the nitrogen fad that is currently making minor waves in the beer world.