Wild Rose Electric Avenue

Reviewed by on March 4, 2014 in Local Heroes Guide

The Details

  • Brewery: Wild Rose Brewery

  • Origin: Calgary, AB

  • Rated On: February 8, 2014

  • Best Before: May 2, 2014

  • ABV: 5.0%

  • Ideal Temperature: cool

  • Style: Pale Lager

  • Rating: GOOD !

The Review

From Wild Rose Brewery’s new open-sixer packaging, this is their first straight-up lager, it would seem. Named for a (somewhat) infamous formerly bar-laden strip in downtown Calgary, also known as 11th Ave SW, which is now a more genteel and mature kind of neighbourhood.

This 341ml beer pours a slightly hazy, pale golden yellow colour, with three fingers of puffy, finely foamy, and even a bit creamy bone-white head, which leaves some decent dissipating cloud lace around the glass as it slowly sinks away.

It smells of grainy, crackery pale malt – slightly biscuity, too – dry apple, and mild grassy, earthy hops. The taste is more of the same – biscuity, bready pale malt, a hint of white pepper, dried apples and pears, a touch of gritty yeast, and leafy, earthy, and softly grassy hops. Simple, but in a darned agreeable manner.  The carbonation is fairly crisp, and perhaps a bit tight, the body medium-light in weight, and a tad astringent in its otherwise plain smoothness. It finishes just a smidgen off-dry, the belaboured fruit and malt sweetness hardly apt for keeping up with the strong overall drying trend.

An easy-drinking, pleasantly-flavoured, and equitably enjoyable lager, not the usual focus for yer (above) average microbrewery, but it’s nice to see it done anyways. This may still cost a buck or so more than the ‘premium’ domestics, but a loonie is a small price to pay for such a jump in quality, character, and, oh, your soul.

Brady White



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